About

My journey
so far

This page is dedicated to everything about my career journey, skills and my experience

About me

I started my career in the field that I enjoy most – writing. It all began with internships and small projects, which led me into the digital marketing space. I worked directly on client projects across various platforms, maintained brand consistency with tone, and did rigorous research to deliver the work with accuracy and meet the client’s expectations within the deadline. 

My overall experience has taught me how every piece of copy is drafted with purpose and is built with proper research, clarity and strategy. Working on a real project demands accountability, responsibility, professionalism, and a constant push to deliver better than expected. Today, copywriting isn’t just about writing anymore, it’s about creating real impact using ideas, logic and curiosity with strategy.

experience

Experience in my Proffesion

  • Wrote Website Content with a clear focus on structure and maintained a consistent brand voice.
  • Worked on several long-form content with balanced research, such as Blogs, long-form articles and e-books, including off-page SEO content.
  • Curated a monthly social media content calendar for platforms like Instagram and LinkedIn based on current trends and brand objectives, which includes post copies, reel scripts and articles so that they align with the campaign goals.
  • Wrote LinkedIn articles to boost the brand’s visibility with professional storytelling.
  • Contributed to writing corporate video scripts and ad reel scripts for clear messaging.
  • Conducted website content review to improve overall tone, message, structure and quality.
  • Drafted Podcast questions for the client to increase engagement and effective brand identity.  

Every single piece of copy written was delivered with a strong focus on accuracy, maintaining the overall tone of the brand so that the message remains consistent across all platforms.

  • After working on several client projects, I gained experience creating content that aligns with brand voice and expectations. These are the highlights of the work I’ve handled:

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products

Advancing craft
Connecting People

    • skills

    My Skills

    These are my top skills among different departments

    Content Writing

    • Website & landing page content
    • Blog & long-form writing
    • SEO-friendly content
    • Social media & ad scripts
    • eBooks & structured content

    Content Strategy & Planning

    • Content research & ideation
    • Brand tone & voice consistency
    • Content calendar planning
    • Platform-specific content creation


    Digital Marketing Fundamentals

    • SEO basics (on-page & off-page)
    • Keyword & trend research
    • Ad copy fundamentals
    • Social media content strategy (foundational)

    tools

    Tools I use

    website setup, theme customisation, and content publishing// built and managed my personal website (rachnacreates.com), including theme customization and content publishing

    Docs, Sheets, and collaboration for content planning

     trend discovery and topic validation

    monitoring industry topics and content opportunities

     ideation, outlines, and research support

    keyword research and title optimization

    visual assets, banners, and social media creatives

     proofreading and clarity enhancement

    readability improvement

     originality and plagiarism checks

    final note

    a note from me

    I’m building my career with intention, not speed.
    This space is a reflection of how I work, learn, and grow over time.

    If my work or approach resonates with you…
    you’re always welcome to explore more through my blogs and connect with me online.

    Thanks for stopping by — I’m glad you’re here.
    😊